Wine glasses with fruit and cheese. Background out of focus.
Wine glasses with fruit and cheese. Background out of focus.
"My husband and I met the owners on a trip to Napa in 2007. They took us in the back room
and showed us the software. We loved that they were a small  family run business like us,
and also how well we were treated on our visit." 
Bethany Vineyard & Winery, Beth Houser
"My husband and I met the owners on a trip to Napa in 2007. They took us in the back room and showed us the software. We loved that they were a small  family run business like us, and how well we were treated on our visit." 
Bethany Vineyard & Winery, Beth Houser

About VinNOW

VinNOW is dedicated to providing a quality, comprehensive software application specifically engineered to meet the needs of the wine industry and also provides personalized live customer service and support. We pride ourselves in remaining a hands-on yet efficient company, which means when you contact us, you will be dealing with someone who understands your needs and can directly and personally handle any question.

With VinNOW you don’t just receive a software package. You enter a relationship with a company who has been in the wine business over 22 years and is directly interested in the health and prosperity of the wine industry. Should you need us, our support team is available 7 days a week to assist you with VinNOW. Our VinNOW Support Team is always eager to answer questions and assist you in where you want to go.
VinNOW is comprised of professionals with many years of experience in both computer technology and the wine industry. Our expert team is intimately familiar with a winery’s needs and has the technical knowledge to offer and support a specialized integrated system for winery management. Created by winery owners who are software developers with decades of hands-on winery experience, VinNOW offers a personalized and specialized approach that is dedicated to and in touch with the business needs of a winery.
Ted & Deanna Starr, owners of VinNOW

Ted & Deanna Starr
VinNOW FOUNDERS

Ted Starr
CEO
Attended his first computer class in 1975 where he discovered his appreciation of computers.  In the early 1980’s he started working full time as a systems analyst and computer programmer for companies such as Pacific Southwest Airlines, Price Club, Integrated Health Services, Reynolds &Reynolds (where he met Vern), Care Partners and Callaway Golf.  Ted has managed multiple programmers in the development of extensive business systems.

Ted met Deanna in 1989 when he was Director of Information Services and she was Director of Nursing. They teamed up in a multi-million dollar healthcare computer ground floor up design and programming project.  In 1993, Ted created a software company then located in Southern California. 

Ted developed his wine tastes in the late 70’s while working in a specialty wine store in Coronado, California.  As avid wine enthusiasts, Ted and Deanna amassed a large personal wine collection, while belonging to over twenty wine clubs.

At the request of a Sonoma California winery, he started development of the VinNOW winery software package in 1999.  In 2001, Ted and Deanna purchased Milano Family Winery in Hopland, California.  At that time, Ted directed the software company to intensify their focus on the wine software business and moved their office to the Winery in Hopland.
Deanna Starr
CFO & Winemaker
As a registered nurse and home winemaker, Deanna decided to change her career and become a full-time winemaker.  Along with being Milano Winery’s winemaker, Deanna brings her extensive computer experience to VinNOW clients.

Deanna worked in management positions in multi-specialty medical groups, hospital materials management and home health services.  She was in charge of converting a 425 bed hospital’s manual purchasing system to an automated purchasing and inventory system in 1986.

Deanna was the Clinical Consultant for the development of a patient database, medical record and remote 24-hour telephonic monitoring system for a home health agency and pharmacy covering patients throughout California. She furthered her computer experience by participating in the selection of and hands-on implementation of a patient documentation and billing system for a ten-office home health agency located in California and Ohio. 

At Milano Winery, as winemaker, she is responsible for all production, inventory purchasing and compliance tasks as well as overseeing the Tasting Room, Wine Club operations and accounting.
TRUSTED & PROVEN
Our software company was formed in 1993, We purchased our winery in 2001. We developed VinNOW in 1999. The request came from winery owners who wanted a system that was designed to meet the unique needs of selling wine direct-to-consumer.

Typical retail POS systems just did not have the ability to automate wine club processing or have the ability to act as a CRM. They were forced to use multiple systems, setting up the same products and customer data in several different databases - wasting time and diverting attention away from wine production and customer care.

We began selling VinNOW to wineries in 1999 and have steadily done so ever since. Over the course of these years, VinNOW has been installed in hundreds of wineries across 16 states. We continue to develop and add features as the industry changes and DTC wine sales grow in popularity.

VinNOW is powered by Microsoft's state-of-the-art SQL Server database engine Microsoft's acclaimed data management and business intelligence platform. This cutting edge technology allows VinNOW to help you search and enter information with unmatched speed and efficiency. VinNOW is entirely programmed using industry leading Microsoft technology through the use of proven Microsoft development tools.
Trusted and Proven with the stability you can depend on to run your business efficiently!
"Customer service is excellent, always available to help with any of the problems that may arise.
I cannot stress the importance of Customer Service and VinNOW has provided that throughout the years." 
Frogtown Cellars, Cydney
"Customer service is excellent, always available to help with any of the problems that may arise. I cannot stress the importance of Customer Service and VinNOW has provided that throughout the years."
Frogtown Cellars, Cydney
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