CRM - Customer Relationship Management

"VinNOW is easy to use, quite intuitive, manages our wine club well,
and integrates with Vertical Response."
CANA'S FEAST WINERY, Amy Querin

"VinNOW is easy to use, quite intuitive, manages our wine club well, and integrates with Vertical Response."
CANA'S FEAST WINERY, Amy Querin

All information is on your computer, at your fingertips even if the Internet connection is not working. (Data is not stored on the Internet; it is secure on your computer making it harder to hack.)

Primary customer information: you have the ability to store different names in the same household, many phone numbers, multiple email addresses, different Shipping, and Billing contact information, Order History and Additional information management including powerful user defined customer notes and lookup categories. Perform sophisticated searches across any captured customer data field.

VinNOW software screen capture illustrating customer records.

Our customer search is flexible and fast. A customer can be found or grouped by almost any field in the database. From the customer search screen you can maintain your customer information. Search for a group of customers and create a single order and apply it to that group, or quickly generate a list. Multiple functions can be done with their email address, mailing, shipping, or billing label information.

Generate targeted marketing lists and improve campaign performance. Take advantage of the ability to search for customers and information using a wide variety of criteria.

A few examples include:

Purchase of particular wine or type of wine

Lifetime expenditures by dollar level

Order date or date range

Geographic region

Future Buyers

Customer Information (name, address, phone, email, etc.)

Sales person with date range - great for managing employee incentive programs

VinNOW also provides you with a power packed tool chest to help you know your customers, reduce your marketing costs and grow your business.

Report generator for sale details, wine clubs, inventory, accounting & more

Customer Information & Notes: Reminders, Alerts and Pictures

Mailing Label Printing

Gift, Loyalty and Wine Club Card Printing & Tracking

Taster tally tracks by the hour, great for scheduling appropriate staffing. Run reports showing number of tasters by day of the week

Futures Tracking

Gift Certificate registration and maintenance

Unlimited Pricing levels for unlimited customer types

Man and woman studying document for email campaign.

VinNOW makes it easy for you to achieve direct marketing results by providing direct integrations that allow you to strategically connect with your customers.

Don't make the mistake of misguided marketing and losing potential customers or sales. Maximize your marketing dollars by reaching those who want to hear from you, when they want, and about those things that are meaningful to them.

Integrations with VerticalResponse and Constant Contact are ready for you to connect with in just a couple of clicks.

The advantage of direct integrations is that VinNOW still acts as your master database. Your VinNOW database is constantly being maintained on a daily basis with sales activity. When you want to email your customers, build the list in VinNOW and quickly push it up to VerticalResponse or Constant Contact.

VinNOW manages your customer database by downloading bounces and unsubscribes. VinNOW “cuts” the email address out of the email field and puts a note in the customer record with either a bounce or unsubscribe designation.

Reports can then be created to make a list of customers needing their email updated, in order to maintain contact with your valuable customers.

VinNOW software screen capture with link to Constant Contact.

With VinNOW's powerful customer management tools and search engine you are able generate specific customer lists and communicate information quickly and seamlessly by connecting and transferring information to VerticalResponse and Constant Contact's easy-to use direct marketing services.
A click away, you can enjoy the ability to create and send emails, post cards, surveys, newsletters, and manage your direct marketing efforts. Announcing new releases, events, specials, or requesting updated customer information is easy and effective.

Using VinNOW, you can send lists to TextMagic with any of the ten customer phone numbers stored in VinNOW. Each phone number in VinNOW has an “Opt Out” option.